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• Google Business View pricing is set by the coverage size of your location.

• Pricing of commercial photography services, other than Google Business View, vary from situation to situation.  Call or send a few ideas about the project you're working on, what you're looking for, and I'll give you a honest, fair estimate.      


Fresno, Ca
United States

559 840-6222

Christian Parley is a Commercial Photographer, Editorial Photographer, an authorized Google virtual tour photographer and a Facebook 360 Photos photographer based in Fresno, California.

He is an award-winning professional photographer with over 19 years experience, 11 of which as a photojournalist with The Fresno Bee newspaper and McClatchy publications.

His editorial photography work has appeared in the Los Angeles Times, San Francisco Chronicle, The Christian Science Monitor, NBC News, ESPN, USA Today and various Associated Press member outlets.

• As an established commercial photographer, he creates visual content for institutional and emerging companies' websites, social media, trade publications, annual reports, corporate lifestyle and events (trade shows, conventions, product launches, ground-breaking ceremonies, award presentations), and personal bio photos including headshots and environmental portraiture.

Commercial clients include: Hinds Hospice • DragadosUSA/Samsung • AGCO/Massey Ferguson • Ithaca College • Hiebing • Schneider • ConEdison Solutions • Mac Tools • Vitro Glass

• He is also an experienced Google Trusted Photographer who has been trained, certified and authorized by Google to create high-quality, 360 virtual tours for businesses. These highly-acclaimed Google virtual tours appear prominently in Google Search and Google Maps

Google Business View virtual tour clients include: Clawson Motorsports • Fig Garden Optometry • Toyota Motors USA • Hobbytown USA • Audio Innovations of Fresno • Mercedes-Benz of Fresno • Vino & Friends Bistro • J&E Restaurant Supply • Plaza Ventana • The Grand at 1401 • Fresno Piano Gallery • Swiggs • Piemonte's Italian Delicatessen • Bella Pasta • Fresno Suit Outlet • Aram's Auto Repair Center • Bell Memorials & Granite Works • Groppetti Automotive • Fresno Chamber of Commerce • Clovis Chamber of Commerce

Parley's Blog

The goal of the ParleyShot Commercial Photography blog is to share expert knowledge, pass along informed opinion and support local businesses in Fresno and Tulare Counties

Is direct mail marketing a good way to market your locally-owned small business?

Christian Parley

Direct mail marketing can be an effective strategy for marketing a locally-owned small business, depending on your target audience and specific goals. Here are some factors to consider when evaluating direct mail as a marketing channel:

  1. Targeting Local Audience: If your business primarily serves a local customer base, direct mail allows you to reach potential customers within your target area. You can use mailing lists based on specific demographics, zip codes, or proximity to your business location.

  2. Tangible and Personalized Approach: Direct mail provides a physical piece of marketing material that potential customers can hold, making it more tactile and memorable compared to digital ads. Personalizing direct mail pieces with recipient names or tailored offers can enhance engagement.

  3. Brand Visibility and Awareness: Direct mail can help raise awareness about your business in the local community. By consistently sending well-designed and informative mailers, you can establish brand recognition and increase the chances of customers choosing your business when they need your products or services. Photography is essential. And bad photography is worse than no photograph. Takeaway: Hire a professional photographer like Christian Parley Commercial Photography

  4. Tracking and Measurement: While tracking direct mail response rates can be more challenging than digital marketing channels, you can include unique promo codes, coupons, or dedicated landing pages to track customer response and measure the effectiveness of your direct mail campaigns.

  5. Cost and ROI Considerations: Direct mail campaigns can require a significant investment, including printing, postage, and design costs. It's important to evaluate the potential return on investment (ROI) based on the lifetime value of your customers and the conversion rates you anticipate.

  6. Integration with Digital Marketing: Consider integrating your direct mail campaigns with digital marketing strategies to amplify their impact. For example, include your website, social media handles, or QR codes on mailers to encourage recipients to visit your online platforms.

  7. Compliance with Privacy Regulations: Ensure that your direct mail marketing adheres to relevant privacy regulations, such as obtaining consent for data usage and respecting customers' preferences for receiving promotional materials.

While direct mail marketing can be effective, it's crucial to research and test its suitability for your specific business and target audience. Consider conducting small-scale tests to measure response rates and evaluate the cost-effectiveness of your campaigns before scaling up your efforts.

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