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• Google Business View pricing is set by the coverage size of your location.

• Pricing of commercial photography services, other than Google Business View, vary from situation to situation.  Call or send a few ideas about the project you're working on, what you're looking for, and I'll give you a honest, fair estimate.      


Fresno, Ca
United States

559 840-6222

Christian Parley is a Commercial Photographer, Editorial Photographer, an authorized Google virtual tour photographer and a Facebook 360 Photos photographer based in Fresno, California.

He is an award-winning professional photographer with over 19 years experience, 11 of which as a photojournalist with The Fresno Bee newspaper and McClatchy publications.

His editorial photography work has appeared in the Los Angeles Times, San Francisco Chronicle, The Christian Science Monitor, NBC News, ESPN, USA Today and various Associated Press member outlets.

• As an established commercial photographer, he creates visual content for institutional and emerging companies' websites, social media, trade publications, annual reports, corporate lifestyle and events (trade shows, conventions, product launches, ground-breaking ceremonies, award presentations), and personal bio photos including headshots and environmental portraiture.

Commercial clients include: Hinds HospiceDragadosUSA/SamsungAGCO/Massey FergusonIthaca CollegeHiebingSchneiderConEdison SolutionsMac ToolsVitro Glass

• He is also an experienced Google Trusted Photographer who has been trained, certified and authorized by Google to create high-quality, 360 virtual tours for businesses. These highly-acclaimed Google virtual tours appear prominently in Google Search and Google Maps

Google Business View virtual tour clients include: Clawson MotorsportsFig Garden OptometryToyota Motors USAHobbytown USAAudio Innovations of FresnoMercedes-Benz of FresnoVino & Friends BistroJ&E Restaurant SupplyPlaza VentanaThe Grand at 1401Fresno Piano GallerySwiggsPiemonte's Italian DelicatessenBella PastaFresno Suit OutletAram's Auto Repair CenterBell Memorials & Granite WorksGroppetti AutomotiveFresno Chamber of CommerceClovis Chamber of Commerce

Parley's Blog

The goal of the ParleyShot Commercial Photography blog is to share expert knowledge, pass along informed opinion and support local businesses in Fresno and Tulare Counties

The Evolution of Photography: From Film to Digital and Beyond

Christian Parley

Photography has come a long way since its inception in the 19th century. From the earliest photographic processes to the modern digital era, photography has undergone many technological advancements. In this blog post, we will take a look at the evolution of photography from film to digital and beyond.

The Birth of Photography

Photography as we know it today began with the invention of the camera obscura in the 16th century. However, it was not until the early 19th century that the first permanent photographic image was created. In 1826, French inventor Joseph Nicéphore Niépce produced the first successful photograph using a camera obscura and a pewter plate coated with bitumen.

The Development of Film Photography

In the mid-19th century, photography evolved with the introduction of the daguerreotype process by French inventor Louis Daguerre. It was the first commercial photographic process, and it involved using a polished silver-plated copper sheet to capture the image. This was followed by the development of the wet plate collodion process, which allowed for the creation of high-quality images on glass plates.

The dry plate process, invented in the 1870s, was the first step towards modern film photography. It allowed for the creation of plates that could be prepared in advance and stored, making photography more accessible to a wider audience. The introduction of roll film in the late 19th century made photography even more convenient and accessible.

The Rise of Digital Photography

The first digital camera was invented in 1975 by Kodak engineer Steven Sasson. It was a large device that captured black and white images on a cassette tape. However, it was not until the 1990s that digital photography began to gain popularity with the introduction of affordable digital cameras.

Digital photography revolutionized the way we take and share photos. With the advent of digital cameras, photographers were no longer limited to the number of exposures on a roll of film. Instead, they could take as many photos as they wanted and review them instantly on the camera's LCD screen.

Beyond Digital: The Future of Photography

The evolution of photography has not stopped with the digital era. Today, we are seeing a new wave of technological advancements that are changing the way we take and share photos. Mirrorless cameras, for example, are smaller and lighter than traditional DSLR cameras, making them more portable and easier to use. Smartphones have also made photography more accessible to the masses, with high-quality cameras built into nearly every device.

Artificial intelligence (AI) is also beginning to play a role in photography. AI-powered cameras can automatically adjust settings based on the scene, and AI-powered image processing software can enhance images in real-time.

In conclusion, the evolution of photography from film to digital and beyond has been a remarkable journey. As technology continues to advance, we can only imagine what the future holds for this exciting art form. Whether you prefer film or digital photography, there is no denying that photography has come a long way, and it will continue to evolve and inspire for years to come.


©2023 Christian Parley Commercial Photography