How much does a professional photographer charge for "Real Estate" photos?
Christian Parley
The pricing for real estate photography can vary depending on several factors such as location, the photographer's experience, the size and complexity of the property, and additional services required. A seasoned real estate agent realizes that good photos sell a property quicker than bad photos. Even no photos can be better than bad photos. An agent’s commission can be five-figures and they are quick to understand a professional photographer can help them achieve that again and again.
Here’s general idea of the typical pricing structures for real estate photography.
Hourly Rate: Some photographers charge an hourly rate for their services. This can range anywhere from $100 to $400 per hour. The duration of the shoot depends on the size of the property, the number of rooms to be photographed, and any additional requirements.
Per Image Rate: Another common pricing method is a per-image rate. The photographer sets a price for each final edited image delivered to the client. In the 2023 market, per-image rates can range from $50 to $150 per photo.
Package Pricing: Many photographers offer different packages based on the client's needs. These packages may include a specific number of images, additional services like virtual tours or drone photography, and varying levels of editing and retouching. Package prices typically range from $500 to $1500, but they can go higher for high-end properties or specialized services.
Additional Services: There might be additional services that could impact the overall cost. For instance, if the property requires extensive staging, twilight photography, or virtual tours, the photographer will charge extra fees for these specialized services.
It's important to note that these price ranges are approximate and can vary significantly depending on various factors. When hiring a professional real estate photographer, it's advisable to discuss your specific requirements and negotiate a tailored pricing package based on your needs.
Additionally, keep in mind that while price is an important consideration, it's equally crucial to evaluate the photographer's experience, professionalism, and reputation to ensure that you are getting high-quality images that effectively showcase the property and attract potential buyers or renters.